“Surviving Disruption: It’s not enough to know that a threat is coming. You need to know whether it’s coming right for you,” by Maxwell Wessel and Clayton Christensen.
Disruptive innovation “…stems from technological or business model advantages that can scale as disruptive businesses move upmarket in search of more-demanding customers (Raynor, Investor’s Manifesto, 2011). The disrupter’s advantage starts with its “extendable core” as it seeks out new clients with its lower costs.
Harvard Business Review, December 2012 Issue: Spotlight on Surviving Disruption, reviewed by Steve Gladis, Ph.D.