Innovator's DNA--Post #10--FINAL Words

Final Notes: This book is loaded with data. The authors look at the most innovative companies like Amazon, Apple and Google. They show how to put the innovator’s DNA into practice with respect to the big three: People, Processes, and Philosophies. And after 8 years of study, the authors conclude that if you want your team to ‘think different,’ they must behave different! Here’s a great quote they end the book with. It is from Apple’s Think Different campaign: “The people who are crazy enough to think they can change the world are the ones who do.” So, go out, read this book, and change the world!