Innovator's DNA--Post #7--Networking

Five Discovery Skills—#4 Networking. Innovators spend a lot of energy finding and testing ideas through a diverse network of individuals with very different backgrounds and perspectives.  Innovative networkers search for new ideas by talking to people with a different view. Start-up entrepreneurs and corporate entrepreneurs are slightly better at the networking than product inventors are and quite a bit better than process inventors and non-innovators. A great way to network for innovation is to connect to a crowd of folks you don’t usually hang around with. The authors offer an example of a bridge-building innovator, Joe Morton, an entrepreneur in the health and nutrition industry who got a billion-dollar idea (Xango) during a trip to Malaysia.