Surviving Disruption: Post #5--Offense and Defense

Examples in this article show the scope of disruption going on: Streaming video vs. DVDs, on-line book buying (Amazon) vs. bookstores, and car sharing vs. car buying. Critical in this battle for market share is that businesses determine what jobs customers want your service or product to perform—such as with grocery stores (above). Then, smart businesses must assess what products or services will be disrupted and attempt to stay ahead of that disruption while protecting other services or products not under attack. It’s a bit like playing offense and defense at the same time, but more like rugby than football—messier (HBR/Dec.'12)