Surving Disruption: Post #7--Transformation A

Transformation A: “Repositioning the legacy business” adapts the core business to the changing environment. This does not simply depend on slashing expenses, though much of that is needed. Further, they argue for a hard look at the landscape to see how the current business continues to add value. They use several examples including Xerox and Barnes and Noble (B&N). For example, they discuss how B&N repositioned their legacy business to make stores cool places to hang out with children—while reading and shopping. One fundamental question this transformation asks: Why do our customers come to us?