Surviving Disruption: Post# 2--Defining

Disruptive innovation “…stems from technological or business model advantages that can scale as disruptive businesses move upmarket in search of more-demanding customers (Raynor, Investor’s Manifesto, 2011). The disrupter’s advantage starts with its “extendable core” as it seeks out new clients with its lower costs (HBR/Dec. 2012)