Surviving Disruption: Post #3--Defending

The authors give several examples including the widening spread of e-learning—now as sophisticated as traditional (brick and mortar)  universities but with a huge price advantage AND without the commuting! Just look at the geometric growth of the University of Phoenix. Simply put, if a disruptive business targets your market, unless you do something to retain your market, you lose. So, if you can identify what products or services of yours that a disrupter could co-opt, you can easily find your company’s vulnerabilities. You may not be able to defend entirely against every disruption, but you can protect what’s not threatened.