Saturday, January 12, 2013
Surviving Disruption: Post #8--Transformation B
Transformation B: “Building the Future” prods a company to create its own market disruption. Transformation B rests on the question, “What unmet needs do customers have in today’s environment?” Such an initiative has its own budget, culture, and processes so as to avoid being hamstrung with legacy systems, processes, and people. B&N did exactly this when it conceived of its e-commerce model in Palo Alto, California (not at its NYC headquarters), that ultimately invented the Nook (the first color e-book and a big money maker for B&N).