Surviving Disruption: Post #4--Egrocers

E-grocers provide a great example for the authors. The e-grocer disruption is targeted at replenishing perishables in the home—a core service of big grocers. E-grocers have not yet targeted customers who are getting dinner for the night or picking up emergency items—two other core functions of grocery stores like Safeway and Giant. As e-grocers get better and faster, they will continue to challenge big grocers, who may want to focus on protecting the other two core services which are not yet threatened (HBR/Dec. '12)