Monday, September 3, 2012
The Advantage: Post#8--Create Clarity
Question #1: Why do we exist? High performing teams want and need a noble and aspirational goal. They need to answer the ‘not what we do’ but ‘why we do it’ question. But it’s not a slogan or tagline—more our real purpose. So a hotel might provide excellent service, but why? To help patrons escape and recharge so they can go back to work with renewed energy. And the focus of that purpose can be industry, community or customer driven (among others). But knowing why we do what we do drives us toward a higher calling—a purpose.