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Sunday, September 30, 2012
Little Bets: Questions--Post #8
Questions, the New Answers: The story of Muhammad Yunus who founded Grameen Bank (micro-lending to poor people) and won the Nobel Prize. Yunus was an economics professor who finally became a field researcher of poverty and essentially an anthropologist of the people, just outside his protected university lecture hall. When he started asking questions of local poor people (taking a “worm’s” eye view, not bird’s eye view), he discovered that only 22 cents could make a difference between poverty and financial health in Jobra, a poor Indian village. Yunus discovered an unintentional path toward the Nobel Prize by asking questions, not giving answers. Whether it’s Steve Jobs, Jeff Bezos, A.G. Lafley (of P&G), or Jerry Seinfeld, creative people all have one thing in common: Inquisitiveness. Taking an anthropologist’s inquiry point of view (worm’s eye view) will uncover answers and insights through good questions.