Introduction: In the intro chapter Sims talks about what Chris Rock, the comedian, and Jeff Bezos of Amazon, among others, have in common. They make little bets along the way…they experiment. Chris Rock for example, literally takes a notepad into little off-the-path comedy clubs and “tests” out his jokes with small, die-hard comedy audiences. And only when he gets his jokes perfected does he use them on TV or in front of large groups. Very calculated. Bezos at Amazon started his whole business on a bet and had several failed bets along the way. For example, his failed partnership with Sotheby’s, when he went head to head with eBay, stands out as one of his biggest failed bets. The author’s theory of experimental innovation actually comes from a number of seemingly unrelated places: the military, creative artists, entrepreneurs, software developers, and more. He uses “design thinking” based on building up answers (from experimenting and observations) rather than starting with the correct answer.
3. Little Bets Process: Sims describes his process early on. He also explains that it takes a real shift in mindset—discovering the best answer rather than starting with the “right answer.” Here’s his Little Bets creative process in brief: Experiment, play, immerse, define, reorient and iterate:
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