Little Bets Process: Sims describes his process early on. He also explains that it takes a real shift in mindset—discovering the best answer rather than starting with the “right answer.” Here’s his Little Bets creative process in brief: Experiment, play, immerse, define, reorient and iterate:
a. Experiment: Learn by doing. Jump in try, fail, try again, discover new ways of solving problems.
b. Play: Stay open, relaxed and in a humorous state that allows ideas to flow and not get stuck in seriousness.
c. Immerse: Dive into the pool and swim around in the subject. Get wet!
d. Define: Clearly understanding the nature of the issues prevents an elegant solution to the wrong problem. Define the problem carefully first.
e. Reorient: Don’t be afraid to take a pivot right or left to adapt to new information you get. Stay flexible.
f. Iterate: Work, revise, rework. It’s what comedians like Chris Rock and all good writers do—revision (reiteration) is where the gold is.