The Advantage: Post #9--Create Clarity--Behavior

 Question #2: How do we behave? Values drive behavior. If we value collaboration, we will help other teams when they need help…not ignore the need. Developing a core set of values (based on what we will hire and fire on) is a critical step for great organizations. The author outlines several different types of values, integrated into a plan—Core, Aspirational, Accidental and Permission to Play. Core—hire or fire values. Aspirational—what the team wants to have. Accidental—evolve but are not necessarily good. And Permission-to-Play—baseline values like honesty and respect. In the end, core values matter the most. They define the DNA of who we are as a team. Sometimes using an original metaphor helps. The author uses a corporate example used by one company— “willing to sweep the floors”—to describe a concrete example of a value in action.

Note there are 4 other questions to be answered...see the book for the rest.