Being Global: How to Think, Act, and Lead in a Transformed World by Angel Cabrera and Gregory Unruh (Harvard Business Press, 2012), reviewed by Steve Gladis, Ph.D., September 2012
Overview: Being Global by Angel Cabrera and Gregory Unruh is itself a global business leadership primer. “The world today is truly global: Inclusive, multidirectional, interlinked, and hugely complex.” Getting managers ready for a global experience is more than blitz language training and a short course on culture. Walmart discovered this when it tried to penetrate Brazil with Walmart’s big-box concept in a Brazilian mom-and-pop culture. Cabrera and Unruh met at Thunderbird School of Global Management (started in 1946 to focus on training managers for international trade) in Glendale, Arizona. According to the authors, “Being Global” needs to be part of an organization’s (and a person’s) DNA. This book shares and promulgates Thunderbird’s philosophy to help leaders become more global. The authors make their purpose known up front: “Our interest is in how you can actually transcend culture, become effective across cultural settings, effectively interact with culturally diverse individuals and organizations and create value.” Finally, Angel Cabrera is the incoming president of George Mason University in Virginia. It will be interesting to see how he brings his global mindset to this major U.S. University. I wish great success for him, George Mason University, and the global community at large.
[Note: The author of this review teaches at George Mason University.]