Tuesday, January 25, 2011
Social Media Marketing: #8 - Business Blogs
Business Blogs…” by Denise Wakeman is a solid primer on the who, what, when, where, how, and why of setting up a business blog. Blogs should educate, entertain, engage and enrich. See p. 169 for her ten tips before you start blogging. Examples: Who is your ideal reader? How do you want readers to feel when they read your blog? Big tip is that your blog should be the centerpiece of your social media strategy.