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Saturday, January 29, 2011

Social Media Marketing: #12 - YouTube

“YouTube…” by Julie Perry offers a good summary of what I call the Big 5 of social media: Blogs, Facebook, Twitter, Linkedin, and YouTube. Perry offers some compelling reasons why YouTube is the place for your video: it’s owned by Google and gets favored treatment in searches, 80% of all searches happen on Google, and YouTube accounts for 40% of online video viewership. She tells you how to set up a channel. Then, she gives you a fistful of useful tips. A sample: Keep it short (2-4 mins.); give them something to look at—make it visual; check out and to help in the production; employ stealth optimization tactics (such as good video titles, video tags, and video description text). There’s a lot in this chapter, and it bears rereading several times.

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