Social Media Marketing: #4 Content Rules

Ann Handley (“Creating Content People Care About: The Cornerstone of Social Media”) tells us: On the Web, content is king. Ask anyone who’s a serious student or teacher about social media. Ann Handley writes about content in her thoughtful piece. What’s content? It’s anything relevant to your reader, so define your reader before you write. To inspire you, read this: “Consumers…now spend more than 40% of [their] time on content sites” (p.50). Read and heed her 11 rules of content (p. 56).