Social Media Marketing: #7 Great Tidbits

Great tidbits from Section I (“Strategies and Principles”) of this book: “While 78% of consumers trust peer recommendations, only 14% trust advertisements. A mere 18% of traditional TV campaigns generate a positive ROI.” (Nielson quoted on p. 122) “It is estimated that 50% of new business will come from social media and internet marketing efforts over the next five years.” (Starr Hal quoted on p. 120) My fav quote of the book comes from Winston Churchill: “Success consists of going from failure to failure without loss of enthusiasm.” (Churchill quoted on p. 100)