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Friday, January 28, 2011

Social Media Marketing: #11 - Linkedin

“Linkedin…” by Barbara Rozgonyi explains how Linkedin provides any business a connection with other businesses. In fact, recruiters these days are discovering this database is far richer in some ways than even the most powerful databases of search firms. Just add a targeted search term and stand back for the flood of referrals. The author offers 12 steps (sounds like AA!) to build a robust Linkedin site. For example, using keywords in your write ups; having a flattering picture online; an attention grabbing headline, and routing traffic to your Twitter, blog and Facebook pages—and much more.

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