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Friday, April 15, 2011

Tell To Win: Post #3--Emotions

Emotion: It’s the E-word that matters! Storytelling in speechmaking succeeds to the extent of the emotions it stirs in the hearts of the audience. Audiences (listeners/readers) need to be emotionally hooked in the introduction, have their emotions amplified in the body or struggle, and then be stoked to action by the conclusion.

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