Leadership Practices that Boost People Factors (Clarity, Unity, and Agility).
Affirm Strategies: Make sure that good strategy addresses the who, what, when, where, and how: Who are our customers, what’s our story, where will we compete, when will we make our moves, and how will we actually get it done. Next, affirming strategy is about building a clear business case for the strategy. The authors talk about various communication strategies. One in particular, communication by intervention, addresses the reasons you’d use to create change now. What’s the burning platform, so to speak, that would make people jump in with you? Leaders also make the change relate to how it personally affects people and their lives and then holds them accountable.