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Sunday, April 17, 2011

Tell To Win: Post #5-Stories and Meaning

Stories and Meaning: One section of the book that resonated with me was Guber’s explanation of mirror neurons. These reflective elements in our brains allow us to interpret and imitate the actions of others. Not mentioned but worthy of note is that scientists equate the discovery of neurons/neuroscience with the same level of importance as the discovery of DNA in biology! And what stimulates mirror neurons are sensual activities…sights, sounds, smells, tastes, movements, etc. And stimulating these mirror neurons leads to activating the part of the brain that processes meaning. To make this point, Guber quotes Michael Wesch, a cultural anthropologist “’…humans are-meaning seeking creatures…we can’t remember anything without giving meaning to it…If you’re going to pass on ideas and influence people, you have to be able to tell a story’”(pp. 45-46). And the good news: We’re all hard wired for stories.

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