Social Animal: #13--Metis

Metis: Part of us is rational and the other part unconscious. The French Enlightenment, with its insistence on the power of rational thought, and British Enlightenment, with its insistence on the power of the unconscious social sense, brought this duality to the fore. Think of Mr. Spock as the example of the French Enlightenment team’s hero and Homer Simpson as the British Enlightenment’s hero—operating primarily on impulses and emotions. Now, instead of thinking of them on different teams, consider how they’d be as roommates—the odd couple. What’s more, our memories are very inaccurate; however, we think they’re precise. Memory happens by reweaving bits of data from various segments of the brain. Each time we remember, we reweave things even if slightly differently and then put back that newly altered memory back into the vault. Moreover, our unconscious intuition is better at solving bigger, more complex problems, but the conscious is better at solving smaller and/or linear problems with less variables. The trick is not to rush to judgment. Rather, “wander” around or hold off judging, especially in complex situations, to allow the unconscious to talk sense into the conscious and vice versa. It’s a necessary dialog.

Social Animal: #1--Overview

Overview: It’s no startling surprise to find out that we’re all social animals, each belonging to our tribes, whatever we call them—families, companies, churches, or political parties. However, David Brooks, vaunted journalist and author, scrapes off the layers of paint atop that old truism down to its bare metal, exposing three key insights: 1) the power of the unconscious; 2) the centrality of emotions; and 3) the deep interpenetration and interconnectedness of our minds. Using the power of a narrative to weave in Brooks’ prodigious experience in politics and people, as well as the depth of his observations and interpretation of scientific research, the reader gets a decent story packed with solid facts. It’s a bit like reading excellent historical fiction; but, this book is about how we live today. Using two fictional characters, Harold and Erica, to carry the narrative and provide the scaffold for his story, Brooks borrows from the tradition of parable and fable, thus weaving extraordinary scientific research into a story we can actually remember. And these two characters emanate from two very different social classes—Harold from the upper middle class and Erica from a family of immigrants. As such, they come at life very differently, yet somehow connect with each other in what might be described as a rich cocktail of humanity. The author raises the old Greek notion that we suffer our way to wisdom. Such wisdom operates below the surface of our conscious in our intuitions, emotions, and biases that formulate our thoughts while we navigate the choices of life. In essence, we’ve all been given a gift of the unconscious—but until now have not realized its power so well. Brooks talks about a lot of skills that operate as we play out these three insights of unconsciousness, emotions, and interconnectedness. This week, I’ll explore his book in detail

Made to Stick: Post #6--Emotional

Emotional: Many would contend that ultimately all decisions have emotions at their basis. The car you drive, the house you live in, even the clothes you wear have some foundation in emotions you feel. Conjuring up the right emotion to get someone to do something is thus critical. The authors talk about how hard it is to get a teenager to stop smoking, unless you can get them to resent Big Tobacco. The authors also discovered research that people will give money to individuals, not concepts—not exactly groundbreaking but fascinating in their explanation. The message is simple—make people “feel” a heartfelt emotion if you want them to do something. Mother Teresa said it (and the authors quote her) ‘If I look at the mass, I will never act. If I look at the one, I will.” Thus, appealing to people’s emotions and their identities works.

Tell To Win: Post #3--Emotions

Emotion: It’s the E-word that matters! Storytelling in speechmaking succeeds to the extent of the emotions it stirs in the hearts of the audience. Audiences (listeners/readers) need to be emotionally hooked in the introduction, have their emotions amplified in the body or struggle, and then be stoked to action by the conclusion.