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Saturday, May 7, 2011

Strengths Based Selling: #11 Engagement

Engagement: Engaging both employees and clients makes the difference between so-so companies and relationships versus great companies and relationships. Discovering people’s strengths, designing activities and services that align with those strengths and following up and nurturing those relationships based on strengths makes the difference. Such engagement moves you from being merely a price-based vendor to a value based partner—a big difference. And if you need any statistical proof, take a look at page 142 about why engagement is good for business. For example, higher employee engagement results in !8% higher productivity, 16% greater profitability, 49% lower turnover, and much more.

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