"Finding the Right Path" by Laurence Capron (professor, Insead in Fontainebleau) and Will Mitchell (professor at Duke’s Fuqua School of Business) summarize the guts of their article in one sentence: “Executing a new strategy nearly always involves acquiring new resources and capabilities.” Look, if you decide to stop selling rowboats and to start selling sailboats, you’re going to need different tools and people. In a 10-year global study of 162 telecom companies they gleaned several kernels. Here are a couple of questions and solutions they developed: Do you have the relevant resources? If you do, then invest in internal development. If not, hire a recruiter to find the right folks. How easy is it to agree with your provider about their value? If difficult to agree on that value, consider an alliance or a business acquisition. Read the rest and it might save you some real grief as you grow.