HBR December: When Profit is Not Good Enough

Harvard Business Review (December2009) will be reviewed this week. Here's the FIFTH POST.
From HBR Forethought: A survey of ideas, trends, people and practices on the business horizon:

Why Profit Shouldn’t be Your Top Goal. A survey of 520 businesses in 17 countries tested how employees thought of the company when CEOs cared only about profit: Not good. Turns out that when the CEOs balanced concerns of customers, the environment and the community, employees perceived the CEO as “visionary and participatory” and were willing to go the extra mile for the CEO.