This the fifth of several postings this week regarding the September 2009 issue of the Harvard Business Review, which I highly recommend you purchase for your executives.
The Female Economy
By Michael Silverstein and Kate Sayre
As an economic force worldwide, women control more money than China and India combined! Off hand, I’d say that’s a significant target market! The authors surveyed a sample of 12,000 women from a wide geographic and socioeconomic backgrounds about a myriad of issues like education, jobs, hopes fears, relationship, etc. Obviously, the authors would direct companies to pay increasing attention to this behemoth market. They also point out six industries in particular: food, fitness, beauty, apparel, health care, and financial services. Very interesting and eye-opening article.