Other Side of Innovation: Post#2--Background

Background: Strategy dominated the ‘70s; sustaining (and defending success) dominated the ‘80s; but, the innovation genie is out of the bottle—now companies must innovate or die. Innovation is the new strategy. Just look at the cell phone industry (smart phones, especially) for examples. Full of case studies, this book offers a window into how to execute on innovation and make it part of corporate DNA. For other examples of innovation case studies, see www.theothersideofinnovation.com.  And while the authors would argue that innovation has to be part of any dynamic organization’s DNA for survival, it’s systematically executing on that innovation that matters.