Overview: The authors have developed an innovative framework, which offers companies and organizations a clear advantage both in product development and job creation. Their innovative process is called FourSight—one which the authors researched over the years and then developed a proprietal product named after their process. Simply put, their framework/process calls for an innovative team to assess their strengths and then work with them—maybe not brand new, but you need to read further. They do provide a simple, replicable process based on four phases (and ultimately four thinking types of people): Clarify the Situation; Generate Ideas; Develop Solutions; and Implement Plans. Using their field-tested approach, the authors attempt to demystify innovation and creativity.
Book supplied by the publisher...Jossey-Bass.
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