Overview: Businesses are structured for operations, not innovation. That’s the heart of this book—how to take a creative concept from origin to implementation, especially in established companies. Big innovation isn’t about two guys in a garage coming up with Microsoft or HP. It’s about creating innovation AND executing on that innovation, once these companies are already listed on the stock exchange. The book answers the question: How do companies make innovation more routine to stay competitive?
The Other Side of Innovation: Solving the Execution Challenge by Vijay
Govindarajan and Chris Trimble (HBR Press, 2010), reviewed by Steve
Gladis, Ph.D.
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