Shaking Things Up at Coca-Cola (interview by Adi Ignatius, p. 94).
When CEO Muhtar Kent took over the CEO position at Coke in 2008, he strove to develop a long-term vision and double the business in 10 years—neither of which is a small feat. He also moved toward other supporting issues. For instance, he moved 20% of his media buys to social media, supports sustainable communities, and is pushing Coke to become water neutral…return every gallon of water Coke takes from the earth. Concerning leadership, he contends that CEOs, especially of large companies, have less power than most people think and can only influence people! I find influence a critical element for all CEOs to recognize and practice