Good Strategy-Bad Strategy: Post #8 The Kernel--Guiding Policy

The Guiding Policy: This step in the process emerges directly from the diagnosis because it outlines a general approach for solving the problems posed in the diagnosis. Gerstner’s guiding approach was reallocation of IBM’s resources from main-frame technology to more customer-centric solutions. Guiding policies are less of a vision and more of a method—a way to approach the obstacle. Guiding policies are not the “what’s going on” but the “how we’ll approach it.”And, guiding policies lead to coherent action.