Good Strategy-Bad Strategy: Post #13 Strategic Thinking--Keep Your Head

Keeping Your Head: Rumelt provides one of my favorite Rudyard Kipling quotes: “If you keep your head when all about you are losing theirs….” Rumelt contends that good strategy emerges from independent assessment, insight, and purpose. Bad strategy follows the herd headlong over the cliff. Remember the technology Dot-com bubble and subsequent burst of the 90s? Social herding presses us to accept “what is” because the herd says it is so. Taking the “inside view” (strategy-hypothesis testing), a wise leader pays attention to data and results of tests and not to the “echo chamber” of the crowd.