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Tuesday, November 23, 2010

Nudge: Post #3

Status Quo Bias: One of the best examples of a nudge is the “default option” often known as the status quo option. Most people, most of the time, take the easiest option—the default. We tend to stick with the current situation, due to either inertia or lack of attention. And we assume, either rightly or wrongly, that the default option comes with an implicit endorsement from the default setter. We assume that whoever is offering such an option knows best and wants the best for us. Yeah, right.

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