Monday, November 22, 2010
Nudge: Post #2
Choice Architecture: Everyone is a choice architect—one who organizes or arranges the context in which people make decisions. Parents make offerings to their kids about what choices are available for breakfast. Bosses arrange the context of sometimes tough choices about new job opportunities. And surely, doctors arrange the context of options for patients having to make life and death choices. Nudges cause alterations in the decisions people make—but are not intrusive, expensive, or particularly demanding. Rather, they are subtle and don’t provoke resistance the way a command would.