This is the fourth of several posts this week based on my review of the book: The Pursuit of Something Better by Dave Esler and Myra Kruger...available on Amazon. I highly recommend for senior executives who want a handle on how to build culture in a company.
Rooney believes that all employees have the right to know the “why" before being made to do the “what.” So he developed a internal strategic communication plan. Here are the highlights: Dynamically Speaking (a company newsletter); Listen Jack (Rooney’s responses to emails sent to him from every level of the organization); Leadership Forum (the annual meeting focused on leadership); Straight Talk (several times a year senior executives explain what and why they’re doing things); Kick-off Meeting (a first-quarter celebration at last year’s results and a look ahead at next year).
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