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Tuesday, June 25, 2013

Saving the Farm: Post #1--Overview

How Stella Saved the Farm: A Tale About Making Innovation Happen by Vijay Govindarajan and Chris Trimble (St. Martin’s Press, NY), reviewed by Steve Gladis, PhD, June 2013.

Overview: On the surface, this is a story whose main characters are barn animals—Stella (a creative sheep), Marcus (the aging stallion CEO), Deidre (Marcus’ daughter, a mare, and successor to run the farm), Bull (the ops guy for the main farm), Mav (the renegade innovator), and others. At its core, the story about how a farm, run by (very literate) animals, competes with “humans” and their huge new tractors. On the surface, it looks like a simple fable. However, so was George Orwell’s Animal Farm! Fable and allegory have long been the craft of authors who really wanted everyday people to understand complex ideas. Vijay Govindarajan and Chris Trimble—both experts on innovation—have written a book for everyone about how innovation works successfully in companies. Read it, heed the wisdom, and watch your organization prosper.

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