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Tuesday, June 4, 2013

Group Genius: Post #6--Connecting Sparks

Connecting the Sparks: Ideas build on previous ones based on four everyday mental processes:  1) Conceptual Transfer (analogies help people find a path to solve new problems); 2) Conceptual Combination (think Reese’s Pieces—nouns combine creatively, and the farther apart the two concepts are, the more creative the outcome); 3) Conceptual Elaboration (leveraging new uses of an existing product); 4) Concept Creation (hard work, collaboration, and deep familiarity—takes 10 years). Conversation is a critical place for connections and creativity to happen.
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