Group Genius: Post #8--Collaborating with Customers

Collaborating with Customers: Google uses mash-ups—a combination of their technologies and customers’ applications to allow collective wisdom to fuel their search engine. Google hosts “code jams”—contests that allow users to solve their big problems; finalists come to their headquarters—big prize is only $10K. Amazon, eBay, Cisco, SAS, and IBM all use a form of collective mindshare. At Wikipedia and YouTube, customers drive the car.