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Sunday, December 26, 2010

Harvard Business Review Post #6: New Media & Best Buy CEO

How I Did It Column…”Best Buy’s CEO on Learning to Love Social Media” (by Brian Dunn, CEO of Best Buy). Tweeting regularly and vigorously, Dunn himself is an avid user of social media. And despite having had his Twitter account hacked, sending out an embarrassing tweet to many and much of the heartburn that social media can cause—Dunn is an avid, if not rabid, fan of new media. A couple of stats: Best Buy’s website influences 50% of their in-store sales, and 30% of their online customers actually come into the store to pick up purchases. I found this a great read for any CEO who’s starting to think about social media (and if you’re not…why not?). Of particular interest is an excerpt (on p. 48) from Best Buy’s social media policy. This is worth checking out if you’re considering writing your company’s policy—and I’d say that’s a smart idea.

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