Wednesday, October 20, 2010
Starfish and Spider: Post #6
The Hybrid Organization: Neither centralized nor decentralized organizations are good or bad. In fact, there are some interesting models out there that show how the two can live happily ever after (or at least live together without fighting all the time). Look at eBay and Amazon for examples. Notice how eBay has employed (free of charge) its very own users/customers to monitor their system with “user ratings” that provide input and keep sellers honest (core to eBay’s success). All this is done by the customers. Also, Amazon’s user-generated book reviews are powerful influencers for consumers. The users/readers themselves from around the world supply the brainpower. Sun Microsystems, IBM and Google have also let their customers have a say in what they do. And if you look at companies with active social websites, you have a glimpse of others dipping their toes into being a hybrid organization.