This is the first of several posts on The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You by Jack Covert and Todd Sattersten (Penguin Group, 2009)
One feature of this book that I liked was the great, informative sidebars. Here are few examples:
a. Best Selling Books: Good to Great (1,447,00 copies); Freakonomics (1,200,00); Blink (1,110,00); Who Moved My Cheese (940,000); and The Five Dysfunctions of a Team (652,000)….
b. Selling on the Silver Screen (movies that deal with the essence of selling): The Big Kahuna, The Boiler Room, Death of a Salesman, Glengary Glen Ross, and Tin Men.
c. Choose Your Approach: People learn differently, so the authors offer three book genres to appeal to everyone: Fables, Modern (last 10 years), and Classics. As one example the authors give on change:
i.(Fable) Who Moved My Cheese?; (Modern) Change or Die; Leading Change (Classic).
ii.They provide the same learning breakdown for Motivation and Leadership as well.