This is the second of several posts on The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You by Jack Covert and Todd Sattersten (Penguin Group, 2009)
I liked the author’s reading categories. Here are just a few:
--Leadership: Inspiration, Challenge, Courage, Change—On Becoming a Leader, The Leadership Moment, Leadership is an Art….
--Strategy: Eight organizational blueprints from which to draft your own—In Search of Excellence, Good to Great, The Innovator’s Dilemma, Who Says Elephants Can’t Dance….
--Sales and Marketing: Approaches and pitfalls in the ongoing process of creating customers—Influence, How to Become a Rainmaker, The Purple Cow, The Tipping Point….