The Measure: Post #2--Theory

Why use theory to solve problems?  The hallmark of an effective theory is that it is research based and reasonably predicts outcomes. Much of popular thinking and writing are not always grounded in research or its resulting theory. Robust theories predict the future with much greater success than anecdotal stories.  Priorities, plans, and resource allocations create a strategy going forward and will help you find work you love and care about.