Social Media Marketing: #5 Positive Image

Gary Vaynerchuck (“How to Create a Mega-Following with Social Media Marketing”) is a bit of social media rock star. Some of the good side quotes: “Positive word-of-mouth recommendations are still the best and the least expensive way to build successful businesses” (p. 68). And, “You should never publish anything you don’t want the public to see…”(p. 69). Finally, “Online you need to behave the way you want to be perceived” (p. 70). He suggests the following tips: get a flip cam to record videos, participate on other blogs, don’t expect overnight success, build a business around your passion, and remember the Internet is always changing. This guy has nearly 900,000 people following him, including me!