Social Media Marketing: #2 - Serve, Don't Sell

Keith Ferrazzi and Tahl Raz (“Building Your Relationship Strategy”). Social media is most like a cocktail party. It’s a great place to meet and greet. But it’s only a start. The key, as in any relationship, is to give more and give it first. “Bottom line: To build a new relationship, you need to be serving, not selling” (p. 9, Ferrazzi and Raz). So give good content away—like e-books, white papers, great blog posts—and the returns will come back to you.