Incorporating Change in the Culture ~ Connect new behavior to success, both personal and organizational. Culture is the last thing to change—it’s cautious—so spend time proving that the new way works. Reinforce the new norms, behaviors and objectives, and how they make life better. Some people will not make it through the transition. “What got them here, won’t get them there,” to quote Marshall Goldsmith. Finally, reinforce the new culture with each new employee.