Social Physics: Post #2--Definition

Social Physics Defined: This predictive, quantitative social science tracks how ideas flow among people and how individual behavior changes—as well as the behavior of teams, organizations and communities. The flow of ideas comes from patterns of telephone calls, emails, and especially personal contact. This spread or flow of ideas forms the foundation for adaptation and innovation. And just as physics is about how the flow of energy changes motion, social physics is about how the flow of ideas changes behavior.