Establishing a Sense of Urgency ~ It’s not good enough for leaders alone to feel a sense of urgency. They must convince others why it’s critical and urgent to take action—now. Otherwise, people give lip service change movements but quickly slip back into the comfort of the status quo. Smart leaders aim for the heart (emotional appeal) as well as the head (rational appeal). Leaders need a critical mass of employees to “get it,” or change won’t happen.